آکادمی تجارت شرکت های کوچک و متوسط
11 خرداد 1400تحقیقات بازاریابی (قسمت اول)
11 خرداد 1400
Helping SMEs Generate Export Business
COURSE DESCRIPTION
This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.
Course format
Online/Internet-based
After completing this course, participants will be able to:
Apply the main steps for the preparation of an efficient business generation initiative; and
Analyse options available with both face-to-face and virtual business generation activities for export-ready companies
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.
Next start date
30, Aug 2021
COURSE STRUCTURE
Lecture 1: Face to Face Business Generation
Lecture 2: Virtual Business Generation
Case Study Exercise 1
Time required
4 hours over 2 weeks
Course access
Open for enrollments