SME trade academy

marketing research
تحقیقات بازاریابی (قسمت پانزدهم)
15 مرداد 1400
هفدهم مرداد، روز خبرنگار مبارک
16 مرداد 1400

SME trade academy

Export Sales and Negotiation


This course introduces participants to a number of sales and negotiating tactics, with a focus on preparing them to attend a sales meeting with a potential international client. It begins by introducing the concepts of a value proposition and a sales pitch, two essential tools to effectively presenting a product or service. The course then continues by taking participants through the preparation process for a sales meeting, which it organizes as a series of 6 logical and sequential steps. Finally, participants are presented with several negotiating strategies, styles and tactics to deploy in a sales meeting, depending on the particular long-term or short-term outcomes which they wish to achieve.

Course format


After completing this course, participants will be able to:

  • Develop a value proposition for a product or service;
  • Prepare for an international sales meeting; and
  • Prepare a negotiating plan to use in a sales meeting
  • Language

    English ‎(en)‎


    Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

    Next start date

    09, Aug 2021


  • Lecture 1: The Value Proposition
  • Lecture 2: Preparing for a Sales Meeting
  • Lecture 3: Sales Negotiation
  • Time required

    12 hours over 3 weeks

    Course access

    Open for enrolment

    Course fee

    Free of charge

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